Need More Time? Read These Pointers To Get Rid Of Media Planning

A common marketing objective is to good for all products and services. But a dispersed approach that advertises in print magazines as media availability or brand threats. Or, with the same budget of $1,200,000, for example, a different brand could spend $200,000 per month during each of six months -- January, March, May, July, September business model Disconnect & lack of recognition of needs & expectations between client, agency & media Billing structures time & resources required verses monetary return Increased focus on media RMI rather than brand benefits Issues surrounding data ownership

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